Krewella
Work Completed:
A&R Album Song Selection.
Including selecting production for Kris to produce song instead of Alesso for single Enjoy the Ride.
Remix Selection.
W&W Remix and Dash Berlin remix artist selected for Live for the Night remix.
collab selection
Recommended to collaborate with Nicky Romero for song Legacy
DJ Sets, Song Selection.
Recommended songs to use for DJ sets including songs via SoundCloud and hype machine charts. Would email song recommendations to artist.
Developed Social Media Strategies for clients.
Installed Like to Download features via Facebook and connected SoundCloud listeners to help grow a following. Maintained soundcloud artist growth.
Connected Press including features in Rolling Stone and MTV.
https://www.rollingstone.com/music/music-news/ep-premiere-krewella-play-hard-242391/
Music Video
Assisted on set of Live for the Night song shot in LA.
ZHU - Faded
Selected Remix promotions for
ZHU - Faded including the hit remix that artist Odesza did. This helped boost the popularity of the original song.
Provided U.S. sales strategy to sell to record labels in Australia first to break into the U.S. market including coverage on Triple J. After the song was sold to label in Australia we had leverage to promote in the U.S.
Covered press for ZHU - Faded release.
Provided Music Video Feedback.
ZHU - Nightday. e.p
Helped create a marketing strategy and rebrand current artist. We decided to remove all music from platform. Go through all music and focus on one song individually as an art gallery.
Came up with strategy to use Unknown artist via hype machinne charts that went number one on the charts. The artist name wasn’t listed, so to create more speculation and hype into who the artist was we removed their imaging from social media so no one saw their face. This was the first press the artist had received and worked well.
Secured Hype Machine release strategy and press releases for each song roll out as artist slowly released their identity. The strategy was later mimicked by other artists in the industry such as Marshmello.
Additional Help:
ZHU x Acura Commercial. I cut a 30 second audio clip for a nationwide commercial pitched to Acura from the E.P.