We were asked to create a full brand for Dan Connolly guitar including:

a new logo

logo inspired by gibson. We designed 2 SEPARATE fonts for the logo highlighting the guitar section of the logo and dan’s name plus the neck of the guitar.

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WEB DESIGN: SQUARESPACE + ACUITY

The Website was fully designed on Squarespace and functioned as a place that Dan could book guitar lessons for clients with Squarespace Acuity. This allowed Dan’s client’s to fully schedule a time based on Dan’s preselected schedule. It also allowed clients to book a session and pay dan directly through Squarespace Acuity portal. This streamlined the booking process for Dan allowing him to take on more clients in an organized way with payments upfront and times booked in advanced.

OUR SOCIAL PROMOTION ALLOWED DAN TO GAIN 1 million views and 12,000 new tiktok followers.

DAN’S GUITAR SKILLS LANDED HIM ON 60 MINUTES WITH ACTOR ADAM SANDLER, and a duet with john mayer.

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